With the recent opening of Dubai Media City, Dubai firmly established itself as the regional media hotspot. It's also a major commercial center in the Middle Eastand these two factors make the EDTV Business Channel, one of Emirates-Dubai Television's latest offerings, a natural. TBS Senior Editor S. Abdallah Schleifer spoke with Rashid Murooshid, Managing Director of the Business Channel, and Stephen Marney, Director of News and Program Development.
Rashid Murooshid: I was designated by officials because they wanted a young, new, informative TV station. I'm pleased with their confidence in me. My vision, however, is something new to this part of the world. It's not easy, because information in the Arab world is not something you can access as easily as you can elsewhere, for many reasons. People in this part of the world are not used to media and how to work with media. But we have a lot of ambitions.
Our main interest is to provide the Arab world with good and useful information for their daily lives in terms of the economy. People now are more interested in knowing about how the economy is going to change their lives, rather than the old political interest that we've had maybe for the last 30 years in the Arab world. People are more concerned about their way of life, their wealth, and how much the economy, whether it's negative or positive, contributes to their well-being.
Schleifer: It's generationalthe older generation in the Arab world is more concerned with politics; the younger generation is much more interested in business.
Murooshid: That had to happen. The Arab world is getting more and more competitive. There aren't enough jobs, which means that people are concerned about indicators, their concerned about opportunities. Our mission is also to tell people in other parts of the world that there are very good, intelligent people here to make use of. There are opportunities for investment and profits. It's not only the human rights crisis which people always talk about. There is a different way of living; there is a different style, there are educated people, there is an economy that is growing and much potential. We are sitting here on the majority of the world's energy, and what people talk about is dictatorships and human rights problems and conflict and danger. That's the only thing the average Westerner thinks about the Middle East, that it's dangerous. That's maybe one side of the coin but on the other side there are opportunities. It's a very interesting place to work and to live. Basically were trying to inform people, educate them, and entertain them in the field of economics and business.
Schleifer: In terms of this vision you have for the Business Channel, how would you describe your recruiting a top professional from England, Stephen Marney, in terms of the vision you want to accomplish? What do you wish to accomplish that you haven't yet?
Murooshid: I think I have a good team behind me, whether it's Stephen, the technical department, the journalists on the Arabic side, the reporters abroad. I am very involved with recruitment. I make sure whoever I recruit is going to serve the channel and contribute to its success. Stephen comes from a very good background, and he has worked within an Arab atmosphere, which is very important for me. He has worked as a presenter and as a producer. He knows the field. We're very proud of him, and he's making a great contribution to the success of this channel.
Schleifer: What are the opportunities for this channel to grow and increase its market share? How would you assess the possibilities of this channel?
Stephen Marney: Rashid is absolutely right when he says economics plays a much bigger part in everybody's life now. This channel is positioned in the same way that many other new initiatives are positioned in Dubai. It is growing very fast, it's a very exciting place, and there are investments to be made here. So the channel has two missions: first, the mission to bring global news and information back to Dubai so that business people herenot just Arab business people but business people who invested in Dubai and are investing in the future of Dubaican see what is going on in the rest of the world.
At the same time we want to be able to broadcast to people in the rest of the world and show them business news and information but from an Arab perspective. For example, if you have an industrialist in Dusseldorf or New York who wants to come to this part of the world to do business, we want to promote to them that if they tune into the Business Channel they are going to see business news and information from our perspective, so they can make a good decisions about what to do when they get here. We are a global channel. We will also show them how we do business in this part of the world, which will help them to take that step. This is a unique selling pointwe are not just another business channel. There are a lot of channels out there doing it very wellCNBC, CNN, Sky. But they simply report the facts. What we do is put an extra spin on that. We take the facts, we react to them with an Arab perspective. There is no other channel in the world which does that in both Arabic and English. So we can attract business people from around the world who maybe don't speak Arabic; they can watch our English service and get the same diet of business news and information.
Schleifer: Right now what is the mix between the two languages?
Marney: Right now we are around 50/50, and we are conducting research and looking at all of our programming We want to know from our viewers what sort of programs they like to watch, what time of day they would like to watch, and whether they are interested in the movement of marketswhich is a 24-hour operation and which of course is now our aim.
Schleifer: When do you think you will achieve that?
Marney: The most important thing for us at the moment is to take a look at the research that we have initiated to find out exactly when people want to watch and what they want to watch. My guess is that within 12 months we will be 24 hours.
Schleifer: Given that this is the generation most interested in business news, and given that the Arab businessman being likely respond to a global perspective on business, I would imagine that a very high percentage of your Arab viewers want 24-hour coverage and mixed English and Arabic.
Marney: One hundred percent of our Arab viewers are English speaking. English is the international language. If an Arab business person wants to do business in any other part of the world he must speak English, in the same way that a Spanish business person doing business in China will speak English.
Schleifer: And the majority of the International Herald Tribune's readers are no longer American, because of the fact that English has become the international business language. When Rashid talks about "here" or uses the word "we," his references are generally about the entire Arab world. How do you decide to what degree you focus on Dubai and to what degree you focus on the Emirates, to what degree you focus on the general Gulf area and the broader Arab world? Is that a story by story decision?
Murooshid: It just happens to be that Dubai is one of the most active cities of the Arab world. We have our reporters in Egypt, Jordan, Syria, Iraq, Iran, Turkey. We have Oman, Kuwait, Saudi Arabia, Bahrain, and Dubai, Abu Dhabi, and the Emirates. Probably North Africa is coming soon. We don't really look at it this way. We cover the active part of this Arab world, the parts where investors will be interested, whether it's educating them, whether its going to be entertaining them, business features or direct information about the markets and the figures they are looking for. continued
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2001 Transnational Broadcasting Studies
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